Interview with Adventure World's Marketing Manager

Name: Renata Patniotis

Title: Marketing Manager (Adventure World)

Is Adventure World going to swing towards water rides or dry attractions for the future?

Adventure World has always aimed to maintain a balance of water attractions and dry rides. Our recent focus however, has been on water rides, based on market research conducted over the last three to four years and guest feedback received.

Is the park looking at a thrill ride as their next attraction(s)?

Thrill rides are always popular with the guests, especially the teens and is definitely one of the options we are considering for the next year or two. A high-end thrill ride is likely to feature in our three year plan. At this stage we are still conducting market research to establish the most appropriate ride to effectively capture the market.

What market/age group is most important to Adventure World -- and why?

Adventure World really does have something for everyone! We cater for all age groups with the various rides and attractions. Kids Cove is targeted at the youngest members of the family, with rides such as Dragon Express, The Barnacle and Little Leaper. There are thrill rides for the teens and willing adults, which include the PowerSurge, The Rampage and Tunnel of Terror and then rides for the entire family to enjoy, such as The Shotgun, Grand Prix Raceway and Koala Kingdom. There are also a large range of food and drinks available as a pit stop at Burger Bar, Surf Shack and the fully licensed Caruso Cafe.

Will entry prices rise anytime soon?

Entry prices rise in response to increased operating costs such as labour, ride and park maintenance and introduction of new rides and attractions. Adventure World provides economical Adventure Passes for family admissions to assist in reducing entry costs also. The great news is that guests pay one entry fee and then they ride for free, which isn't the case for places such as the Royal Show, where an admission is charged but each ride attracts a cost also. At Adventure World, you have access to all the best thrill rides, waterslides and Wildlife Park at one low, all-inclusive admission price. Group Booking discounts are also available for twenty or more guests.

Where do you see the park in 10 years?

The park has experienced record growth over the last five years and we have no reason to believe that this trend won't continue.